A baby is born, the wonder begins.



Established in France in 1947, Prénatal arrives in Italy with the opening of the first point of sale in Milan in 1963. In over 70 years of history, it has become the brand of choice for all mothers in Spain, Portugal, Greece, France, the Netherlands and, of course, Italy. A format that combines a selection of the best global childcare and toy brands with a wide range of Prénatal branded clothing for new mothers, newborns and children.

A world of dedicated services

Baby Gift List
Can also be created and managed online.

Personal Shopper
Someone who can help mothers-to-be with their shopping and getting their maternity suitcase ready for the birth.

Forever Young
The programme that allows you to return a used childcare product and get a refund of 50% of its value.

Nursing corner, nursery and relaxing area
Areas available in the larger stores where you can breastfeed, change nappies and enjoy a quiet moment to play with your baby.

Some stores
Offer a customised clothing service, the “Digital point”, to find sizes and colours of products not available in the store.


Advantages of the loyalty programme


The Prénatal VIP card offers 12 months of exclusive advantages


a discount of at least 30% on Prénatal textile range and 15% on Adidas, Nike and Converse, a discount on selected-brand nappies.


Many dedicated services
like for example access to the parenting webinar “Parental Skills at Work”.


Free Shipping
for online orders.
For orders of only diapers and baby food you will have 5 deliveries for free.

VIP card registration costs €30 per year and renewal cost is €20. It is an important tool for keeping a relationship with customers over the years, and letting them informed about the numerous in-store and online initiatives on www.prenatal.com.

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