

A baby is born, the wonder begins.
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Stores
Established in France in 1947, Prénatal arrives in Italy with the opening of the first point of sale in Milan in 1963. In over 70 years of history, it has become the brand of choice for all mothers in Spain, Portugal, Greece, France, the Netherlands and, of course, Italy. A format that combines a selection of the best global childcare and toy brands with a wide range of Prénatal branded clothing for new mothers, newborns and children.

Baby Gift List
Can also be created and managed online.

Personal Shopper
Someone who can help mothers-to-be with their shopping and getting their maternity suitcase ready for the birth.

Forever Young
The programme that allows you to return a used childcare product and get a refund of 50% of its value.

Nursing corner, nursery and relaxing area
Areas available in the larger stores where you can breastfeed, change nappies and enjoy a quiet moment to play with your baby.

Some stores
Offer a customised clothing service, the “Digital point”, to find sizes and colours of products not available in the store.
In addition to all that, there are other omnichannel services to meet mothers’, parents’ and children’s needs (Drive in, Click&Collect, Lockers, Online smart shops, Call me back, Online Gift List). The wide product range and numerous services are also available on the website www.prenatal.com.

Advantages of the loyalty programme
The Prénatal VIP card offers 12 months of exclusive advantages
VIP card registration costs €30 per year and renewal cost is €20. It is an important tool for keeping a relationship with customers over the years, and letting them informed about the numerous in-store and online initiatives on www.prenatal.com.