PRG acquires Toys”R”Us Iberia taking over the assets and licence contract for the brand use in July 2022, through its subsidiaries in Spain and Portugal.



With this acquisition, the Group consolidates its position in the Iberian Peninsula, started in 1963 with the Prénatal brand, with a high development potential network of 46 stores, of which 35 in Spain and 11 in Portugal, e-commerce platforms, logistics centre and headquarters in Madrid and Lisbon with a total workforce of around 800 people.


The acquired stores correspond perfectly, for their size, to the multiformat and multicategory format successfully applied in Italy, and will also allow to strengthen the Prénatal brand further.


Licensed brand

Toys R US
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