We strive to inspire endless possibilities of fun, imagination and development to children, families and young-at-heart adults.



Toys R Us has been present in Spain and Portugal successfully for over 30 years. In July 2022, PRG acquires Toys R Us Iberia, taking over the assets and the license agreement for use of the brand, through its subsidiaries in the Iberian Peninsula.


Toys R Us offer consists of a wide and selected range of quality brands, either local and international, innovative and exclusive products, engaging loyalty programs and an interactive in-store experience encouraging children’s imagination and inspiring learning by playing.



Licensed brands

Brand awareness
Toys R Us is the brand most beloved by kids and parents. Since 1991, it has been bringing in Spain an innovative vision of what a toy store should be.

Over 1 Mln Club members
Exclusive offers, promotions, and invitations for Toys R Us Club members and a special Birthday offer for kids.

New store concept
A ground-breaking store concept: entertainment activities, branding elements, an awesome layout and digital tools for a marked improvement of Customers’ shopping experience.

In-store events are commonplace for children’s amusement: workshops, games, gifts, meet&greet. These activities contribute to make Toys R Us stores magic places for kids.

Click e collect & Drop-shipping
Implemented in 2019, and making the 15% of on-line sales, this service allows you to buy on-line and pick up at the local store. When a product is not available you can easily order it on www.toysrus.com.

Digital Community
More than 500,000 followers on social media interact with us day by day, commenting our posts and videos and making questions about promotions and catalogues.

Toys R US
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