We take care of an ever-changing world of wonders with the passion that distinguishes us, brought to life by extraordinary people, products from all over the world that surprise and delight with experiences that guide our guests through a stageworthy journey, creating memories that will last forever.


Return to wonder


Opening in Baltimora

600 sqm

Milan store

Licensed brand

The world’s most experiential toyshop


The first FAO Schwarz store opened in Baltimore in 1862: the first toy shop in the United States. The stores are known and renowned for premium, exclusive brands (FAO, Sharper Image, Discovery Mind-Blown), life-sized stuffed animals and exceptional, one-of-a-kind toys, from all over the world. FAO has been present in Italy since 2021 in Milan – Piazza Cordusio, with an exclusive 600 m² retail outlet containing 25 themed areas. The first of Continental Europe.
Fao Schwarz

A unique service model of its kind

Entering a FAO store means enjoying an immersive experience of lights, colours, interactive animation and toy demonstrations in conjunction with the most prestigious brands showcased. The goal is to create new, unforgettable memories for generations of children and rekindle the magic of childhood for adults.


The online store www.faoschwarz.it allows customers throughout Italy to shop for products offering an even more extensive range than that found in store.

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