The Strategy
Our value proposition: brand and partners to make a difference
We give, with our toys, long-lasting emotions. Adventures where surprise, joy and fun help children grow up together.
We offer products designed according to quality and affordability, encouraging entertainment and educational growth.
At Maxi Toys everyone gives the best of themselves, to please children and satisfy older ones.
We strive to inspire endless possibilities of fun, imagination and development to children, families and young-at-heart adults.
We take care of an ever-changing world of wonders with the passion that distinguishes us, brought to life by extraordinary people, products from all over the world that surprise and delight with experiences that guide our guests through a stageworthy journey, creating memories that will last forever.
Our products
Nursery and pre-school
Board games and puzzle
Dolls
Creative games
Soft Toys
Cars and tracks
Building sets
Action figures
Nursery and pre-school
Board games and puzzle
Dolls
Creative games
Soft Toys
Cars and tracks
Building sets
Action figures
Helping all families welcoming a new life to enjoy every moment of this experience, with love and attention, and assisting, inspiring and supporting them along a path of amazing discoveries.
To be useful: to be there at all times promptly, to make the customers’ experience easy, so to ensure them to have time left to dedicate to the nearest and dearest.
Our products
Baby Food
Diapers
Toys
Hygiene and cares
Home
Strollers and modular travel systems
Car seats
Newborn and children’s clothing
Maternity clothing
Baby Food
Diapers
Toys
Hygiene and cares
Home
Strollers and modular travel systems
Car seats
Newborn and children’s clothing
Maternity clothing
We give, with our toys, long-lasting emotions. Adventures where surprise, joy and fun help children grow up together.
We offer products designed according to quality and affordability, encouraging entertainment and educational growth.
At Maxi Toys everyone gives the best of themselves, to please children and satisfy older ones.
We strive to inspire endless possibilities of fun, imagination and development to children, families and young-at-heart adults.
We take care of an ever-changing world of wonders with the passion that distinguishes us, brought to life by extraordinary people, products from all over the world that surprise and delight with experiences that guide our guests through a stageworthy journey, creating memories that will last forever.
Our products
Nursery and pre-school
Board games and puzzle
Dolls
Creative games
Soft Toys
Cars and tracks
Building sets
Action figures
Nursery and pre-school
Board games and puzzle
Dolls
Creative games
Soft Toys
Cars and tracks
Building sets
Action figures
Helping all families welcoming a new life to enjoy every moment of this experience, with love and attention, and assisting, inspiring and supporting them along a path of amazing discoveries.
To be useful: to be there at all times promptly, to make the customers’ experience easy, so to ensure them to have time left to dedicate to the nearest and dearest.
Our products
Baby Food
Diapers
Toys
Hygiene and cares
Home
Strollers and modular travel systems
Car seats
Newborn and children’s clothing
Maternity clothing
Baby Food
Diapers
Toys
Hygiene and cares
Home
Strollers and modular travel systems
Car seats
Newborn and children’s clothing
Maternity clothing
Strategic guidelines for the future of PRG
To become a unique Kids&family hub. The first point of reference for families which rise and grow, based on a more and more empathetic relationship with customers, a range of products being constantly updated, an omnichannel strategy, more and more effective, and the development of partnerships that fully share our values and objectives.
The digital ecosystem:
always connected with our customers
The relationship with our customers develops and continues even beyond the shopping experience in store.
Web and online stores, kiosks and social profiles, apps and loyalty&engagement projects: we have created and are constantly developing a rich ecosystem of touchpoints and digital contents to promote an open, ongoing dialogue with all customers and be influential in their choices.
Over the last two years, we accelerated this digital evolution focusing on new services that allow us to be even closer to families’ needs, either in store and online. A successful development seeing our brands play a bigger key role, and our customers more and more loyal.
Our innovative formats: different banners under the same roof
Improvement of the end-to-end customer journey to cover all customer requirements in a single store
Customer base expanded thanks to the combination of cross-branded targets
Increase in store footfall
TOYS CENTER + PRÉNATAL
Format
Higher revenue per ticket
Different loyalty programmes with more opportunities to attract customers
Dedicated staff to drive higher level of service
Increase of profitability per sqm
TOYS CENTER + BIMBO STORE
Format
Higher footfall driven by service categories (diapers and baby food)
Same loyalty with opportunities to leverage on different promotional activities
Higher efficiency and lower personnel cost per sqm
Improvement of end-to-end customer journey to cover all family requirements in a single store
Wider customer base thanks to the combination of cross-branded targets