To be useful: to be there at all times promptly, to make the customers’ experience easy, so to ensure them to have time left to dedicate to the nearest and dearest.



A concept based on convenience


Established in 2011, Bimbo Store is the first real supermarket model for growing families. Since 2015, after being acquired by the Group, the brand expanded greatly throughout Italy where it now boasts 99 points of sale. At the heart of the offering is an extensive, made-to-measure range of products for children aged 0 – 4 years old, including nappies, baby food, clothing and childcare products. The positioning is based on customer loyalty and price convenience, as well as on promotional activities and a comprehensive loyalty programme.

A wealth of dedicated omnichannel services

Click & Collect
The possibility of choosing and ordering your favourite products online on www.bimbostore.com and collecting them in store 3 hours after the confirmation.

Loyalty programme
Reserved for Toys Center – Bimbo Store Fidelity Card holders. The card is free and valid immediately offering surprises, advantages and a points collection to get exclusive discounts.

Birth List
You can set up a birth list in the stores to receive useful gifts personally chosen. Friends and relatives can buy products remotely from anywhere in Italy.

Virtual shopper
You can receive advice remotely from an expert with helpful suggestions online about purchases.

Rental service
You can rent a hospital-grade breast pump from Bimbo Store or digital scales to follow your newborn’s growth, step by step. What’s more, you can rent inflatables toys in the summer.

Bimbo Store
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