At Maxi Toys everyone gives the best of themselves, to please children and satisfy older ones.

The leading retail chain in Belgium

Maxi Toys has been part of the PRG Group since 2020 (finally consolidated in 2021) initially with a network of 120 points of sale – in France, Belgium and Luxembourg – that can be easily reached as they are located in the hinterlands of major cities. 89 stores in France are being transformed under the King Jouet brand. Maxi Toys has a strong positioning in Belgium and Luxembourg and is perceived as a value retailer thanks to important brand communication activities. You will find a vast range of toy products at Maxi Toys points of sale: on the one side, innovation of major category brands, on the other side, the convenience of own brands, thereby satisfying all requirements and budgets.