Helping all families welcoming a new life to enjoy every moment of this experience, with love and attention, and assisting, inspiring and supporting them along a path of amazing discoveries.
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Stores
Established in France in 1947, Prénatal arrives in Italy with the opening of the first point of sale in Milan in 1963. Thanks to its 60 years of experience, it has become the brand of choice for all mothers in Spain, Portugal, Greece and, of course, Italy. A format that combines a selection of the best global childcare and toy brands with a wide range of Prénatal branded clothing for new mothers, newborns and children.
Birth List
Can be created both in-store and online with purchasing options on every touchpoint.
“Nascere Insieme” (Being born together) meetings
Free in-store meetings dedicated to mothers-to-be and new parents to help them live peacefully and consciously the experience of giving birth to a new life.
Personal Shopper
Someone who can help mothers-to-be with their shopping and getting their maternity suitcase ready for the birth.
Nursing corner, nursery and relaxing area
Areas available in the larger stores where you can breastfeed, change nappies and enjoy a quiet moment to play with your baby.
Prénatal APP
Besides offering the possibility to purchase directly, has a social oriented UX to browse the catalogue. It allows you to scan the bar code of an item to discover all the information and online availability, digitalize the gift cards received and save fidelity cards to have them always at hand.
Happy Box
It is a box full of surprises and necessary products for mothers-to-be and newborn babies that can be collected in store or sent at home for free. The expectant mother is assisted during the parenting path step by step with weekly advice.
Embroidery corner
In some stores a service of garment personalization is available.
Birth List
Can be created both in-store and online with purchasing options on every touchpoint.
“Nascere Insieme” (Being born together) meetings
Free in-store meetings dedicated to mothers-to-be and new parents to help them live peacefully and consciously the experience of giving birth to a new life.
Personal Shopper
Someone who can help mothers-to-be with their shopping and getting their maternity suitcase ready for the birth.
Nursing corner, nursery and relaxing area
Areas available in the larger stores where you can breastfeed, change nappies and enjoy a quiet moment to play with your baby.
Prénatal APP
Besides offering the possibility to purchase directly, has a social oriented UX to browse the catalogue. It allows you to scan the bar code of an item to discover all the information and online availability, digitalize the gift cards received and save fidelity cards to have them always at hand.
Happy Box
It is a box full of surprises and necessary products for mothers-to-be and newborn babies that can be collected in store or sent at home for free. The expectant mother is assisted during the parenting path step by step with weekly advice.
Embroidery corner
In some stores a service of garment personalization is available.
More omnichannel services to meet mothers’, parents’, and children’s needs, such as the Digital point, available in 77 points of sales, to find sizes and colours of products not available in the store, as well as Lockers to collect online orders. On www.prenatal.com you have additional services, like Click & Collect, Pay & Collect, Return in Store of online purchases, Smart Shop, Call Me Back, Online Gift List, and Klarna, to split the payment into three interest-free installments.
The benefits of the loyalty program
12 months of exclusive benefits with dedicated discounts and services.
It is an important tool for maintaining the relationship with customers over the years and informing them about the many in-store and online initiatives.
