

To be useful: to be there at all times promptly, to make the customers’ experience easy, so to ensure them to have time left to dedicate to the nearest and dearest.
103
Stores
A concept based on convenience
Established in 2011, Bimbo Store is the first real supermarket model for growing families. Since 2015, after being acquired by the Group, the brand expanded greatly throughout Italy where it now boasts 103 points of sale. At the heart of the offering is an extensive, made-to-measure range of products for children aged 0 – 4 years old, including nappies, baby food, clothing and childcare products. The positioning is based on customer loyalty and price convenience, as well as on promotional activities and a comprehensive loyalty programme.

Click & Collect
You can shop online at www.bimbostore.com and collect your order at your local store 3 hours after confirmation, with no shipping costs.

Loyalty programme
A loyalty program, either online and in store, rewarding customers with special promotions, dedicated offers and exclusive advantages.

Birth List
You can set up a birth list in the stores to receive useful gifts personally chosen. Friends and relatives can then purchase online products from the lists created in the store

Rental service
You can rent a hospital-grade breast pump from Bimbo Store or digital scales to follow your newborn’s growth, step by step. What’s more, you can rent inflatables toys in the summer.

Klarna
It allows to split the cost of purchases into 3 interest-free instalments
