We take care of an ever-changing world of wonders with the passion that distinguishes us, brought to life by extraordinary people, products from all over the world that surprise and delight with experiences that guide our guests through a stageworthy journey, creating memories that will last forever.
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Stores
Licensed brand
The world’s most experiential toyshop
The first FAO Schwarz store opened in Baltimore in 1862: the first toy shop in the United States. The stores are known and renowned for premium, exclusive brands (FAO, Sharper Image, Discovery Mind-Blown), life-sized stuffed animals and exceptional, one-of-a-kind toys, from all over the world. In Italy, FAO Schwarz is present in Milan (Piazza Cordusio from 2021) and Rome (Termini Station from April 2025); in 2024 the exclusive store in Paris was opened at the prestigious Galeries Lafayette Haussmann department store. The only stores in continental Europe offering exclusive Barbie experiences Styled by You, My FAO Doll, Build Your Car by Majorette, Build a Bear, Bunnies by the Bay and Jelly Cat.
A unique service model of its kind
Entering a FAO store means enjoying an immersive experience of lights, colours, interactive animation and toy demonstrations in conjunction with the most prestigious brands showcased. The goal is to create new, unforgettable memories for generations of children and rekindle the magic of childhood for adults.
The online store www.faoschwarz.it allows customers throughout Italy to shop for products offering an even more extensive range than that found in store.
