A new concept store opened in the La Maquinista mall in Barcelona. A 90 m2 surface with the collection for mother-to-be, newborn and kids and a selection of baby care products.
It is possible to buy bigger infant care products, not available in the store (for example strollers, car seats etc. ) by using a digital kiosk which shows also all the technical information and reserve with free delivery in the store. The 75” videos show the new product collections and promotions.
The white colour of the shelves, combined to the wooden tables, makes the space pleasant and bright, giving an immediate visibility, highlighted by the dove grey colour of the wall.
This format will allow to be present in the main commercial areas of the town with small surfaces, to be closer to our customers.