Home Group Identity Our mission and values

Our mission and values


Grow with us


Make the life of a growing family easier with ideas that help, amaze and inspire dreams.


We are passionate about responsibly choosing the best products and toys that offer innovation, value for money and practical designs so we can make parents’ lives easier and continue to help and amaze families. Purchasing a product should be a memorable moment for everyone wherever they are, which is why we always compare and share ideas and do our best to inspire the dreams of a growing family.



Helping others is paramount.


We put passion and care into everything we do. We tap into emotions and listen to the needs of our customers.


Making life easier in every situation.


We comply with regulations with moral integrity and a sense of duty.

An Open Mind

Exchanging ideas broadens our vision, shares information, breaks down barriers and widens horizons. Discussion paves the way for complete involvement. We welcome global opportunities.