Our Group
identity
We are passionate about responsibly choosing the best products and toys offering innovation, value for money and handy design, so to make parents’ lives easier and simpler and to let children live their adventure. Purchasing a product should be a memorable moment for everyone, both adults and children, wherever they are, in our stores or online. We do our best to make the experience of a new birth magic for everyone and the discovery of a new toy full of emotion.
Our Group
identity
We are passionate about responsibly choosing the best products and toys offering innovation, value for money and handy design, so to make parents’ lives easier and simpler and to let children live their adventure. Purchasing a product should be a memorable moment for everyone, both adults and children, wherever they are, in our stores or online. We do our best to make the experience of a new birth magic for everyone and the discovery of a new toy full of emotion.
‘’Growing up is a wonderful journey’’
‘‘’Growing up is a no limits adventure’’
777
stores
4,858
employees
€ 1,085 MLN
turnover
in 2020
462,000 SQM.
total store
surface
22 MLN
customers
777 stores
in Europe.
777 stores
in Europe.
