Our Group identity
We are passionate about responsibly choosing the best products and toys offering innovation, value for money and handy design, so to make parents’ lives easier and simpler and to let children live their adventure. Purchasing a product should be a memorable moment for everyone, both adults and children, wherever they are, in our stores or online. We do our best to make the experience of a new birth magic for everyone and the discovery of a new toy full of emotion.

Our Group identity

We are passionate about responsibly choosing the best products and toys offering innovation, value for money and handy design, so to make parents’ lives easier and simpler and to let children live their adventure. Purchasing a product should be a memorable moment for everyone, both adults and children, wherever they are, in our stores or online. We do our best to make the experience of a new birth magic for everyone and the discovery of a new toy full of emotion.
‘’Growing up is a wonderful journey’’
‘’Growing up is a no limits adventure’’
731
stores
in Europe
4.232
employees
€ 978MLN
turnover
in 2019
424.200 SQM.
total store
surface
25MLN
customers
Data at 31/12/19 do not include Prénatal Moeder en Kind B. V. (The Netherlands)
731 stores
in Europe.
731 stores
in Europe.
