Our Mission and Values

Our Mission and Values

MISSION
Making life easier for growing families with ideas that help, amaze and inspire dreams.

VALUES
We are passionate about responsibly choosing the best products and toys offering innovation, value for money and handy design, so to make parents’ lives easier and simpler and to let children live their adventure. Purchasing a product should be a memorable moment for everyone, both adults and children, wherever they are, in our stores or online.  We do our best to make the experience of a new birth magic for everyone and the discovery of a new toy full of emotion.

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GENEROSITY

Helping others is paramount.

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PASSION

We put passion and care into everything we do. We tap into emotions and listen to our customers’ needs.

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SIMPLICITY

Making life easier in every situation.

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RESPONSIBILITY

We comply with regulations with moral integrity and a sense of duty.

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AN OPEN MIND

Exchanging ideas broadens our vision, makes us share information, breaks down barriers and widens horizons. Dialogue paves the way for complete commitment. We welcome global opportunities.

‘’ A story of over 50 years’’

  • 1963
  • 1974
  • 1984
  • 1993
  • 2009
  • 2015
  • 2017

The Group

The Group

On October 9th 2017 Artsana S.p.A. obtained full control of Prénatal Retail Group, managing the brands Prénatal, Toys Center, Bimbostore in Italy and Europe and King Jouet in France and Switzerland.

Since January 2020 Prénatal Moeder en Kind B.V., the Dutch company previously held by Artsana S.p.A., merged into Prénatal Retail Group for a more effective and integrated management of the European retail activities of the Group. 

Prénatal Retail Group Asia Pacific Ltd. was established to manage sourcing activities in the Far East area.

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