King Jouet

With a stake of 51%, King Jouet is the perfect example of partnership between a big “global” group and an established “local retailer”. The chain was founded in 1875 and is today run by Philippe Gueydon, fourth generation in the family to run the company.

King Jouet, the first specialized retailer in the French market with large stores and an innovative format, offers the most extensive assortment of toys, including exclusive brands and special offers carefully planned to satisfy customers all year round. Total stores in France, Switzerland and Belgium are 252, including 160  directly operated.