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"Conviene sempre"


Our mission is to make it easier for everyone to raise a child.


Launched in 2011, Bimbo Store is a chain of stores that specialises in selling baby products and is styled as the first family-friendly supermarket in this sector.

The Group acquired Bimbo Store in 2015 and since then the brand has undergone an extensive expansion scheme to open stores throughout Italy.

Bimbo Store now has 101 stores in Italy (17 directly-operated stores, 16 franchisees, and 53 shop-in-shops in Toys Center stores).

The store layout features large shelving displays, guided customer flow and product massification. This makes it even easier for customers to find and buy whatever they need, and experienced staff are always on hand to help.

Bimbo Store places great importance on innovation and always sources and selects the very latest products and newest brands.

  • Italy
  • 101 stores, including 17 directly-operated stores, 16 franchisees and 53 shop-in-shops
  • 196 employees
  • € 63 Million turnover in 2018
  • 18,800 m2 overall retail space: the equivalent of two football pitches
  • 1.6 Million customers: the equivalent of the population of Barcelona

The extensive product range focuses on items for babies and children up to the age of four years (nappies, food, clothing, and childcare products).

Bimbo Store operates an affordability policy which is supported by frequent in-store promotions and a loyalty programme that rewards return customers.

It offers the ideal solution to meet the growing needs of newborn babies, providing families with safe, affordable and reliable alternatives from multibrand textiles through to more specialist products for nursing and nutrition.

Bimbo Store offers a supermarket for infants, providing parents with a simple, practical, essential and easy way to choose whatever they need.

The assortment is available also online.

Shop online: www.shop.bimbostore.com

Point of sales