A new Prénatal concept store was opened at the end of 2017 in the Vulcano Buono Mall in Nola (Naples).
The store has a 800 sqm surface, with a new, innovative layout for a digital customer experience, thanks to 75” videos installed in the white portal at the entrance and at the central cashier desk showing collections, promotions and services.
The space allows to show all the collections for mother-to-be, newborn and kids, with corners dedicated to Denim, to show all the jeans models, studied for every kind of requirement, fitting and look, thanks to different wash, colours and cuts.
The whole range of infant care products is available, including the best brands, in addition to Prénatal and Giordani.
In this megastore too the furnishing is the same of the Ravenna concept, the white colour of the shelves, combined to the wooden tables, makes the space pleasant and bright, giving an immediate visibility, highlighted by the dove grey colour of the wall.