The Prénatal concept store was opened 10th June 2017 in the ESP Mall in Ravenna.
The store has a 300 sqm surface, with a new, innovative layout for a digital customer experience, thanks to 75” videos installed in the white portal at the entrance and at the central cashier desk showing collections and initiatives and to a kiosk, by which you can find and order juvenile products, not available in the store.
The white colour of the shelves, combined to the wooden tables, makes the space pleasant and bright, giving an immediate visibility, highlighted by the dove grey colour of the wall.
Communication is set and well visible in the higher part of the store. Available services are birth list, the mum’s meetings, home delivery, breast pump rent, click and collect and a changing room with breastfeeding corner.