Our Group identity

We are passionate about responsibly choosing the best products and toys offering innovation, value for money and handy design, so to make parents’ lives easier and simpler and to let children live their adventure. Purchasing a product should be a memorable moment for everyone, both adults and children, wherever they are, in our stores or online.  We do our best to make the experience of a new birth magic for everyone and the discovery of a new toy full of emotion.

prg group idetity

Our Group identity

prg group identity

We are passionate about responsibly choosing the best products and toys offering innovation, value for money and handy design, so to make parents’ lives easier and simpler and to let children live their adventure. Purchasing a product should be a memorable moment for everyone, both adults and children, wherever they are, in our stores or online.  We do our best to make the experience of a new birth magic for everyone and the discovery of a new toy full of emotion.

‘’Growing up is a wonderful journey’’

Our brands

On October 9th 2017 Artsana S.p.A. obtained full control of Prénatal Retail Group, managing the brands Prénatal, Toys Center, Bimbostore in Italy and Europe and King Jouet in France and Switzerland.

Our brands

On October 9th 2017 Artsana S.p.A. obtained full control of Prénatal Retail Group, managing the brands Prénatal, Toys Center, Bimbostore in Italy and Europe and King Jouet in France and Switzerland.

Our values

GENEROSITY

GENEROSITY

PASSION

PASSION

SIMPLICITY

SIMPLICITY

RESPONSIBILITY

RESPONSIBILITY

AN OPEN MIND

AN OPEN MIND

‘’Growing up is a no limits adventure’’

731

stores
in Europe

4.232

employees

€ 978MLN

turnover
in 2019

424.200 SQM.

total store
surface

25MLN

customers

Data at 31/12/19 do not include Prénatal Moeder en Kind B. V. (The Netherlands)

731 stores
in Europe.

731 stores
in Europe.

PRG Distribution