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Artsana S.p.A. on October 9th 2017 has obtained full control of Prénatal Retail Group, having acquired the shares held by Giochi Preziosi S.p.A. in the joint venture started in 2015 to manage the chains and brands Prénatal, Toys Center, Bimbo Store and King Jouet in France and Switzerland.


  • 698 stores
  • 4028 employees
  • €960 MLN turnover in 2017
  • 422,000 SQ. M: TOTAL STORE SURFACE
  • 25.5 Million assisted customers